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About Joyería Las Américas |
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Only half of
one percent of merchandise turns out to be
stolen, he explains. "We actually cooperate with
police because of all the information that is
recorded about each client. We actually provide
a trail for them to follow".
Robert explains that most people know how to use
pawn shops. "You can get into trouble if you use
credit cards the wrong way, too" he says, "but
most people use the pawn shop system to their
advantage." A full 88 per cent of all
merchandise is redeemed, he says. In other
words, only 12% of clients actually forfeit
their property.
 Robert
has transformed the concept of pawnshop by
applying bank standards to the type of security
and reliability that his clients perceive. At
many a corner store pawnshop around town you can
virtually kick your way through the wooden
walls. But at Plaza Las Americas, customers'
possessions are stored in real bank vaults and
secure rooms that are guarded around the clock.
"Our customers put their property in our hands
for safe keeping. I really feel they appreciate
the efforts we make to protect it for them,"
says Robert, citing one of the reasons why his
shop has become the biggest in town. Another
reason for his success is that Robert believes
strongly in giving back to the community. Plaza
Las Americas has sponsored softball teams,
clean-up campaigns, and through Rotary Club he
has built and equipped more than a dozen barrio
and rural schools in the region. Education is
what is needed the most in the Dominican
Republic, says Robert, who spends a good part of
each day on community concerns. |
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Joyería
Las Américas |
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